United Overseas Bank (Malaysia) Bhd (UOB Malaysia) today announced the official opening of its branch in iCom Square, Kuching. The new branch houses a dedicated Wealth and Privilege Banking Centre to provide customers with the full suite of wealth advisory services and wealth management solutions.
The provision of dedicated wealth services in Kuching is in line with an increase in the Bank’s wealth management portfolio in East Malaysia, which has grown by 15 per cent in the past year . The iCom Square branch was relocated from Main Bazaar, which had been serving business and individual customers for 16 years.
Mr Wong Kim Choong, Chief Executive Officer, UOB Malaysia, said that the Bank’s new branch in iCom Square is strategically located between the old business district in downtown Kuching and the city’s bourgeoning new commercial district in the East.
“An increasing number of our customers work in and around the iCom Square commercial centre. With the relocation of our branch and configuration of the premises, our customers will have added convenience and greater accessibility to our branch and to our range of services.”
Mr Wong said that in configuring the branch, the Bank drew on its insights into and understanding of the needs and goals of its customers amid their changing lifestyles.
“We know that our customers increasingly use their mobile phones or go online to access information, to conduct simple banking transactions and to manage their accounts. They are now less likely to visit the branch for basic transactions. Instead, they are more likely to visit the branch for customised services such as financial advisory. Taking this into account, we have made the first floor a dedicated Wealth and Privilege Banking Centre to provide our customers with a comfortable space to discuss their wealth management needs.”
The dedicated Wealth and Privilege Banking Centre will provide customers with a host of wealth management solutions ranging from tax planning, wealth structuring and estate planning to portfolio management. UOB Malaysia’s wealth advisers will assess, evaluate and recommend solutions based on customers’ individual wealth needs.
In line with the Bank’s focus to harness digital innovation and in keeping with its customers’ preference to access information through their mobile devices, the branch is equipped with a Quick Response (QR) Code Wall. This will enable customers to access information about the bank’s products and services quickly and conveniently through their mobile device. This is the first of UOB Malaysia’s branches to feature a QR Code Wall. The Bank plans to equip further branches with this digital facility in the coming months.
In addition to serving the personal wealth needs of its individual customers, the UOB Kuching branch at iCom Square will operate as a one-stop banking centre for its corporate, commercial and business banking customers. The branch will also offer additional services such as exclusive parking bays, access to WiFi and enclosed teller booths to give customers more privacy and security as they carry out their banking transactions.
The branch features a special exhibition charting the history of UOB’s founder, Kuching-born, Dato Sri Wee Kheng Chiang. The late Dato Sri Wee had laid the foundation for UOB and was instrumental in leading the Bank’s growth across Asia. Dato Sri Wee had also made significant contributions to Sarawak as a philanthropist and prominent businessman. He was widely regarded as the “Father of Philanthropy” in Sarawak for his support of causes affiliated to education, Chinese associations, culture, sports and the underprivileged.
UOB Malaysia’s branch at iCom Square is open from Monday to Friday, 9.30 am to 4.00 pm. It is located at Block C, iCom Square, Jalan Pending, Kuching.