The Ernst Leitz Werkstätten commences operations at the Leitz Park and establishes a completely new and exclusive product line in the Leica Camera AG portfolio which are mechanically highly complex and sophisticated watches made in small series. Two models,the LEICA L1 and the LEICA L2, will initially be available for the launch of the Leica Watch. Both variants draw their design inspiration from the creativity and precision, the hallmarks of the world-famous brand from Wetzlar.
Designed by Professor Achim Heine, who was overlooking the design of many Leica Camera products over the years, has extensive knowledge of the company’s design principles. The Leica signature look can be found in the countless design elements and features of the watches. From the elegance of the hands and indexes to the shape of the finelydetailed stainless-steel case to the special fluting on the crown and the cambered shape of the glass that is reminiscent of a camera lens. Both models are operated by a mechanical movement with manual winding, which has been newly developed and can be viewed through the glass case back made of robust sapphire crystal.
Design and technology complement each other perfectly in Leica watches. Both the front glass and the back-case-cover are made of scratch-resistant sapphire crystal, with the front being anti-reflective on both sides. Each model has the patented push-piece crown with a corresponding status display on the dial.
The combination with the zero setting of the second hand is another special feature. The crown is therefore not only aesthetically appealing, but also adds a useful function to the watches. The design, which is reduced to the essentials and coupled with uncompromisingly high quality, make the LEICA L1 and LEICA L2 not only a functional instrument, but also a real statement piece.
Dr Andreas Kaufmann, Chairman of the Supervisory Board and majority shareholder of Leica Camera AG, about the Ernst Leitz Werkstätten says, “I am very happy that this long-term project can now be finally presented. I believe that together with our partners we have succeeded in developing a Made in Germany watch that is worthy of the name Leica and which represents the values of our premium brand extremely well!”
The LEICA L1 and the LEICA L2 will be available in selected Leica Stores as well as at watch dealers worldwide from autumn 2018. The L2 model will also be available in a version with an 18 karat rose gold case. To mark the occasion of the Ernst Leitz Werkstätten commencing operation, limited special models of the two stainless steel versions with a red dial will be released.