BBazaar Malaysia’s website bbazaar.my is fully live and ready for all the consumers financial services need. Utilising the best expertise and technology, BBazaar Malaysia is a platform where a user can look for a financial product, get a personalised offer, apply and get an approval, all in one go, a smooth end-to-end journey, starting from researching and comparing to selecting, applying and getting approval.
BankBazaar, BBazaar Malaysia’s parent company, has seen tremendous success in India, its home base. In India, the company has had over 300 million visitors to its site and has facilitated over 1.5 million transactions in the last 12 months on its platform. BankBazaar does the best in matching the right financial product to the right consumer. Through the website, consumers can search for, customise and find the most appropriate product based on their needs and profile. Consumers will find that the application process in BBazaar Malaysia complements the bank’s application process. This guarantees a smooth and hassle-free journey.
Vipin Kalra, CEO of BankBazaar International says, “We have a unique offering in Malaysia. We see that there are a lot of comparison websites that offer information and allow consumers to compare various financial products, but no one does what we do, which is to provide a complete end-to-end journey of comparison, providing consumers the best offers based on their eligibility and preferences, and then matching them to the right product.”
Through BBazaar Malaysia, banks are now able to reach out to a broader customer base and offer services that are more suited to a consumer. Banks are also able to retain existing customers and more importantly reach out to the underserved. The partnership between BBazaar Malaysia and the banks is an example of how to drive financial inclusion in a market like Malaysia where a large proportion of population is still underserved.
With over 76.9% active internet users, coupled with the Malaysian Government’s commitment to digitise the financial ecosystem, there has been a huge adoption of advanced financial technologies to equip customers for the shift towards digital transactions. Through the BBazaar platform, banks can gain access to customers who are shopping around and enable a seamless end-to-end customer journey from search to approval, all under one roof.