Shopee, the leading e-commerce platform in South East Asia and Taiwan, launches the Shopee Celebrity Squad. Selling products by local Malaysian celebrities, the Celebrity Squad is part of Shopee’s expansion plan for 2018. Ian Ho, Shopee’s Regional Managing Director says Shopee achieved a regional Gross merchandise value of US$ 1.9 billion in the first quarter , a year on year increase of 199.5% from US$ 648.3 million for the first quarter of 2017. Additionally, Shopee’s Gross orders for the quarter also increased year on year by 217.4%.
Ho says, “We know Malaysians adore their local celebrities, and with an increasing number of celebrities launching their own brands, we began to notice a rising demand among their users. Hence, we decided to launch the Shopee Celebrity Squad, a dedicated in-app space featuring celebrity brands, allowing shoppers to enjoy easy access to products sold by their favorite celebrities. As a zero commission e-commerce platform that provides free shipping nationwide, our commercial friendly trade terms allow for celebrities to tap on Shopee’s platform and features, dedicated support and extensive reach across Malaysia to further grow their online business.”
The first participation of the six top Malaysian celebrities include Datuk Seri Siti Nurhaliza with her skincare and cosmetics line Simply Siti, Nora Danish with her Owl brand that offers a modern twist to traditional Muslim fashion, Izara Aishah with her lip wear brand Madame Izara, Elfira Loy and Heliza Helmi with their brand EL and Heliza Guzel Hive selling traditional Muslim clothing and Emma Maembong with her skincare line EMBS. Ho adds Shopee aims to add more celebrities in the coming months.
Currently ongoing is also the Shopee Cahaya Raya campaign from May 3 to June 17. Users stand a chance to snag prizes worth more than RM1.5 million by participating in Shopee’s exciting in app games.