Epson, a world leader in digital imaging and printing solutions, continues to gain market traction and achieve leadership position in its ink tank printers and projectors segments in Malaysia. This is driven by the company’s focus on developing its core technologies in four key pillars of innovation which are inkjet, visual communications, wearables and robotics, to drive growth. Epson Malaysia recorded consistent growth over the recent years with FY2017 following suit with a double digit 18% growth over FY2016, which saw the printer division contributing 57%, and 31% from visual products. Big market winners for the company this year with strong growth include entry level ink tank system printers, projectors and professional printers.
Daisuke Hori, Managing Director of Epson Malaysia says, “2017 has been a promising year for Epson Malaysia and we have seen good market acceptance for our products, as the market recognises our heritage and expertise in developing high performance precision technologies. This has led to strong growth across various Epson product segment. As a long-term plan, Epson will be concentrating on high growth potential markets in a range of business segments. In line with this, we’re embarking on a new brand campaign called It’s in The Details that differentiates Epson in the B2B market place.”
In FY17, Epson business inkjet printers such as WorkForce Pro and Workforce Enterprise gained much recognition and acceptance in the market. This was due to Epson’s breakthrough technology in printing innovations, as well as new partner coverage and strategic end-user engagement. Epson targets to increase its market share (IDC) to 20% for the inkjet printer main unit, while also maintaining its No. 1 position in CISS (Continuous Ink Supply System) printers category. Epson also reported double digit growth of 18% in the signage printers segment, which saw it gaining market traction and earning the No.1 market share position in the signage printer category. With 45% growth in textile printers, Epson goes on to maintain its No.1 market position for photo/graphics and textile printers segment.
This growth was made possible with strong product line up, coupled with pioneering innovation in large format graphics printing. At the core of Epson’s professional printers is its PrecisionCore printhead technology consisting of the Thin-Film Piezo (TFP) print chip that delivers unmatched efficiency and quality, which helps customers to strengthen their business and lower their overall total cost of production. Meanwhile, despite stiff competition in visual communications, Epson has achieved 29% growth for business projectors with higher contribution from project closure, while also maintaining healthy run-rate volume.