Malaysians are one of the most cost conscious and technologically inclined avid travellers in Asia according to Global Flight and Hotel Etiquette Study 2018 by Brand Expedia. With more than 600 Malaysian respondents surveyed online, the study further highlighted that Malaysians are most likely to jump on a flight, landing them a top 5 global ranking with 5.5 average flights annually, with 83% of them checking into flights online or via mobile.
In addition, the mobile-friendly Malaysians love travelling, taking more personal trips instead of travelling for work. When compared against the Americas and Europe, Asia-Pacific travelers are most likely to take more average flights per year with Thailand taking the lead with an average of 10.1 flights per year while Belgium claimed the least frequent air travel nation with 2.9 flights per year.
Looking at flight costs, Malaysian travelers are the most cost-conscious in Asia with 97% saying that price is a crucial factor for air travel booking.
Lavinia Rajaram, Regional Head of Communications, Brand Expedia in Asia says, “Of all the extrinsic factors affecting Malaysians’ flight and hotel etiquette, budget seems to take up the biggest chunk of the pie. In the recent 2017 Expedia Vacation Deprivation Study, affordability issues are the primary reasons cited for not taking sufficient vacations amongst Malaysians. And when they do, the total cost of flight and accommodation do weigh in heavily. It is no surprise then that Malaysians are also seen as one of the most cost-conscious countries globally.”
Penny wise Malaysians are also found to be the least generous with tipping. More than half of them would consider only parting with lesser than RM5 or none to hotel employees. Only around 10% of hotel guests from Malaysia would tip generously, far behind Americans who are the most generous with over 40% willing to tip more than $4 to hotel staff.
When it comes to accommodation, most would normally dispute the state of the room and noisy neighbours as a reason to ask for room change. However, 36% of Malaysians would demand a room change when their room is too hot or cold. This is also the same with those from Singapore, Brazil and India.
The study also highlighted that 57% Malaysians are agitated by seat kickers and grabber during flight with aromatic passengers agitating another 36%. However, 83% of Malaysian travelers enjoy a good in-flight sleep. 76% of Malaysians will choose a hotel with free Wi-Fi while 48% will not give in to in-room revelers.