Based on a nationwide survey conducted by 11street recently, findings showed that Malaysians are prone to last-minute shopping. On that note, 11street launches its Chinese New Year campaign, Gong Xi Wang Wang, which aims to accommodate their shopping needs.
The survey also showed that at least 96% of the 1,854 respondents intended to shop online for the upcoming festivity, driven by better prices, discounts and promotions. Conducted between 22 December 2017 to 3 January 2018, 11street’s online survey revealed that almost 60% of the respondents only began Chinese New Year preparations 14 days before.
With this in mind, 11street’s Gong Xi Wang Wang campaign will appeal to last-minute shoppers, with a 48-hour delivery to those in Klang Valley, and a ‘Click & Collect’ service to enable shoppers to eliminate wait time for shipment and collect their purchases themselves at selected physical stores nationwide. Bruce Lim, Vice President of Merchandising at 11street stated: “These two services are off the back of 11street’s survey and will be featured as a part of our last minute promotion under the Gong Xi Wang Wang campaign. We hope that this convenience that we offer will continue to spur shoppers to see online marketplaces as the go-to channels when they want to shop for necessities, especially with the festive season around the corner.”