Berjaya Starbucks Coffee Company (Starbucks Malaysia) ends the year by championing in the Restaurant & Fast Food category of the 2017 Putra Brand Awards (PBA).
Endorsed by the Malaysia External Trade Development Corporation (MATRADE), the PBA is an initiative by the Association of Accredited Advertising Agents Malaysia (4As). It recognises local and international brands that have become the favourite of Malaysians. As such, Starbucks have been voted as one of the most preferred brands within the category and is the only beverage brand that was made it into the list.
The PBS evaluates the brands’ performance based on four main factors: impression of the brand, the intent to purchase the products of the brand, the preferred choice of the brands and which brands they would recommend to a friend.
“We are honoured to receive the award at the Putra Brand Awards ceremony 2017, as this recognition is truly a testament to the quality of work we’ve been doing over the years. We would like to extend our sincere gratitude and appreciation for all of the hard work and dedication provided by our partners,” states Louise Chin, Vice President, Finance, Starbucks Malaysia and Brunei.
She continues by saying: “This award is a nod to the trust we have built with our consumers since we opened 19 years ago and we aspire to set our brand apart from others via the exceptional Starbucks Experience that we create every day in our stores.”