For the eighth consecutive year, over 6,000 people participated in a nationwide independent consumer poll to vote their favourite brands from across 24 categories for the Putra Brand Awards. The winning brands turned marketing dilemmas into fitting strategies to attract, engage and connect with consumers through multiple marketing communications platforms.
Commonly referred to as ‘the People’s Choice’ awards, the Putra Brand Awards crowned 39 Gold, 40 Silver and 51 Bronze to brands in various categories, along with five special awards.
“In a broad sense, the Putra Brand Awards is an opportunity to shape the customer’s journey through the brand’s various modes of communications and fully engage consumers with the brand. This is crucial because all forms of communication must be relevant and integrated with a customer’s journey,” states Dato’ Johnny Mun, Organising Chairman of the Putra Brand Awards.
Shell was awarded the Putra Brand of the Year award in the Special Awards category, along with the Gold award in the Automotive – Fuels and Lubricants category.
Furthermore, leading the Gold haul were Aeon, Canon, Carlsberg, Casio, Colgate, Dutch Lady, Gardenia, Honda, KFC, Malaysia Airlines, Maybank, Panasonic, Petronas, Samsung and Taylor’s University.
Special awards were presented to Hurix’s for Putra Most Enterprising Brand of the Year, the 100 Plus marketing team for Putra Malaysian Marketer of the Year, and Tan Sri Liew Kee Sin, Founder of SP Setia and EcoWorld as Putra Personality of the Year. Apart from that, Dettol, IKEA and Golden Screen Cinemas were inducted as Putra Brand Icons.