Andaz Singapore is set to release its Andaz Collection in October 2017, a curated capsule of looks for Andaz Singapore’s associates, designed by home-grown fashion label, In Good Company. Known for its artistic collaborations and neo modern style of minimalist clothing and signature handcrafted accessories, Andaz Singapore, In Good Company and André Fu have handpicked and curated the collection of contemporary and style-forward looks, which includes modern, clean-cut dresses, shirts, pants and accessories inspired by modern art compositions.
Soon to be located at the crossroads of Kampong Glam, Little India and Bras Basah Bugis cultural districts, Andaz Singapore draws direct inspiration from the locale’s history, culture and architecture to offer fresh perspectives on a luxury hotel experience.
Andaz Singapore strongly believes in local partnerships with Singaporean movers and shakers, a component that enhances the hotel’s localised experience. By curating a collection with In Good Company, Andaz Singapore applies the same philosophy of celebrating every individual’s personal style to its own associates, with the flexibility of choosing and matching their own outfits from the ready-to-wear Andaz collection.
Through this collaboration, Andaz Singapore hopes to inspire a ‘transformation of thought’ – by revolutionising all associate’s outfit choices into an expression of their individuality, where they can have their personal styles represented in their own way. The hotel also aims to create a sense of comfort and freedom, bridging the gap between fashion and function, and yet creating a look that resonates with the Andaz brand.