Cosway launches its first Experience Centre in Berjaya Times Square as part of its ongoing business reengineering and rebranding strategy. The new and revolutionary Cosway Experience Centre showcases the brand’s extensive range of Health & Wellness, Homes Care & Living, Beauty, Food & Beverage and Kitchen products in eight lifestyle themed experiential zones.
These spacious zones are equipped with interactive guides, demonstration units, and high precision diagnosis machines to provide functional based information on the holistic and wellness benefits of Cosway’s products. Additionally, the centre will also serve as an online purchase collection point.
“This Experience Centre launch today marks the first step in Cosway’s offline enhancements to complement our online presence. At the end of the day, we aim to empower our consumers both online and offline,” says Dato’ Seri Vincent Tan, Founder of Berjaya Corporation Berhad.
He also mentions that results for 2016 were extremely encouraging where members receiving bonuses have increased by 136% compared to 2015. This trend has maintained in 2017 and the total number of members earning income up to the first half of 2017 has already exceeded those during 2016.