Tan Sri Muhyiddin Yassin, Deputy Prime Minister, greeting the kitchen staff

Jom Makan Expands in the UK

In just over a year, Jom Makan, a Malaysian cuisine restaurant based in United Kingdom opens up its second outlet in the boisterous Westfield Shopping Centre, London. Its location could not be more strategic for the restaurant’s second outlet as Westfield’s 1.6 million sq ft of retail space recorded over 20 million visitors since the mall opened in 2008.

The restaurant entertains 15,000 patrons a month at its two outlets in London with its quick-service and delicious easy-to-prepare Halal Malaysian cuisine. Mohd Zuhri Abdullah, Managing Director of Jom Makan UK says: “Annually, Jom Makan will sell the Malaysian meal brand experience to 180,000 Londoners and the world.”

It also aims to impart greater awareness about Malaysia and what the country has to offer. The restaurant places attractive tablemats that tell more about Malaysia’s key attractions such as the wayang kulit, wau bulan, durians and the Petronas twin-towers.

“We are looking to open a total of five outlets in the United Kingdom by 2012 and are also exploring opportunities to take the concept to the United States,” says Zuhri. “The Jom Makan business model is well tested, and offers excellent prospects and quick expansion all over the world for the Malaysian meal brand experience. Whether in London, Paris or New York, a Jom Makan outlet can easily be replicated to operate within weeks.”

Zuhri also shares his excitement as Jom Makan at Westfield had been chosen for the launch of the Malaysia Kitchen Campaign 2010 in London. A selected number of British media and International celebrity chefs had a chance to sample an array of Malaysian cuisine by his restaurant.

Taking Tertiary Education Further

Maxis presents an iPhone 3GS, the fastest, most revolutionary iPhone yet to Limkokwing

Malaysia’s leading communications provider, Maxis Berhad and leading university of the arts, Limkokwing University of Creative Technology (Limkokwing) entered into a partnership to grow mobile learning at the tertiary level. The move extends the commitment of the two companies to Malaysian-driven content and to creativity as a part of national culture.

Following its successful Malaysian launch in July 2009 of the iPhone 3Gs, Maxis became the first communications provider in Asia to introduce the advanced device in September 2009, into a secondary school syllabus.

The announcement of a new partnership between Maxis and Limkokwing represents another first: The first time in Asia that the fastest, most powerful iPhone yet, is being integrated into a university curriculum.

Said Maxis’ Vice President and Head of Enterprise and Carrier Business, Fitri Abdullah: “Maxis is pleased to be a Malaysian and Asian pioneer in the use of the iPhone 3GS for the creation of knowledge and youth opportunity.

“With the growth in uptake of advanced mobile devices and data services – the way we exchange and connect is being rapidly transformed. Our alliance with Limkokwing will give tertiary level students a larger participation within this expanding borderless landscape.

“In another initiative, Maxis also announced the 2009 winners of its three-year-old Mobile Content Challenge, a joint programme with Government to encourage students to be part of the content developer community. With today’s partnership, we will continue to explore using the growing mobile internet platform to develop people and ideas for the future.”

Limkokwing, which is celebrating its 20-year anniversary, is a Malaysian institution with a global outlook, having a presence in more than 77 countries as well as catering to over 30,000 students from 150 countries. Limkokwing is recognised for its creative education opportunities across countries such as the United Kingdom, China, Cambodia, Indonesia, Botswana and Lesotho – providing premier qualifications for young people worldwide in areas including digital, sound and games design.

Said Limkokwing founder, Professor Emeritus Tan Sri Dato’ Seri Dr Lim Kok Wing: “From its inception, our university has looked towards being a ‘global university’ with local strengths, and to having a ‘global classroom’. Our partnership with Maxis enables us to further connect students to their wider community.

“With the iPhone 3Gs Maxis has shown itself committed to expanding the range of the device’s applications, to be a medium of communications, of commerce, of entertainment, and also a tool of education. At Limkokwing, we will continue to ensure that our graduates are able to transition easily to the workplace, which is being transformed by communications technology – by transforming our classrooms in parallel. What our students will gain from this partnership, they will contribute in return, in the form of mobile content development for the expanding capabilities of mobile devices.”

Beginning February 2010, Limkokwing’s courses of at least one year in duration will incorporate the iPhone 3GS, its powerful connective capabilities and its platform for limitless applications. Maxis is pleased to offer the smartphone to Limkokwing’s faculty, students and their parents at preferential partnership prices.

MasterCard’s Inaugural Hall of Fame Marketing Awards

MasterCard Hall of Fame Winners

MasterCard Worldwide launched its inaugural MasterCard Hall of Fame Marketing Awards and immediately inducted 26 banks to its Hall of Fame.  These banks were presented awards for their outstanding marketing efforts in launching or promoting MasterCard card programmes.

The MasterCard Hall of Fame Awards celebrate the best card marketing programmes in South East and South Asia and showcase the latest marketing trends in the card payments industry.  Recognising excellence in marketing initiatives by financial institutions, the awards were conferred by MasterCard based on a review of the card marketing campaigns launched by banks region-wide over the past year.

“The Hall of Fame Marketing Awards was developed as a way to applaud the teams for their innovative and strategic card marketing campaigns, and their ability to really understand and capture the imagination of MasterCard cardholders, providing them with benefits that are truly Priceless” said Ajay Bhalla, executive vice president, South East and South Asia, MasterCard Worldwide.

“MasterCard recognises the importance of innovative and creative marketing campaigns – it is fundamental to our business and we ourselves are constantly innovating to build our brand through our Priceless campaigns, global destination event sponsorships and creating unique cardholder experiences around the world.”

Awards in 10 categories were presented to the most strategic, creative and well executed payment card marketing campaigns across 6 markets, and almost 200 entries were considered for the inaugural MasterCard Hall of Fame.

The CIMB Enrich World MasterCard Card programme, which received the “Best In Class” award was developed by CIMB Bank in partnership with Malaysia Airlines in November 2008. The integrated card marketing campaign that is targeted at the affluent market in Malaysia, managed to bag this award succeeding all the other entries through its creative marketing programme that has improved its market share and enhanced its customer loyalty.

The MasterCard Hall of Fame Awards entries were judged on four key criteria: strategy, creativity, media channel strategy and quantitative results, the weighting of which differed for each of the award categories.

The judging panel consisted of David Tiltman, Managing Editor, Media Magazine Asia, as well as members of MasterCard’s senior management team including Ajay Bhalla, executive vice president, South East and South Asia, and Ai June Schult, vice president and marketing head, South East and South Asia.

Some of the award recipients of the 2009 Hall of Fame Marketing Awards include: CIMB Bank Berhad for CIMB Enrich World MasterCard Card (Malaysia) for Best-In-Class Award; Banco De Oro Unibank, Inc for BDO Exclusive 5% Rebate (Philippines) and MBF Cards for Saturday Got 5 Fever (Malaysia) for Best Cardholder Promotion Award; Siam Commercial Bank PCL for SCB Titanium Family Plus Launch (Thailand) for Most Innovative Card Marketing Programme Award; Citibank India for Citi Tap and Pay (India) for Best Creative Execution Award; and much more.

One Response to “Happenings February 2010”

1. Air Jordan Fusion 9 says:

   November 2, 2011 at 3:20 pm

   Jordan 11…

   [...]HMU is also amazing, I’ve happen to be acquiring about it all-around four years![...]…

   Log in to Reply